There's an adage that says a picture is worth a thousand words. This means you can convey an idea you want to convey using a thousand words in a single still image.
Your prospects and customers will recall your images more easily than plain text. Thus, if you rely only on texts to convey your messages, you may struggle to grow your social media channel, drive engagement and boost sales.
High-quality graphics is the heart and soul of social media. You can drive more engagement with graphics than using only texts.
Quality graphics in social media posts and ads connect your audience with your brand. In addition, they increase the possibility of your audience clicking your CTAs, purchasing your products or services and becoming loyal customers.
Note: People have short attention spans, so the quicker you can capture their attention and pass your message, the better.
Our attention span has gotten even shorter, given the myriad of businesses bombarding social media space with numerous graphics. So, you have to get a professional social media graphic maker to stand out from the crowd.
Studies have shown that people can recall 65% of visuals three days later, while they can only remember 10% of text three days later. So, graphics is important if you want to grow your channel fast.