Search engine optimization can have a massive impact on your business’s online success. You just have to balance your optimization strategy. Now, what do you need to balance when doing SEO? In search engine optimization, balance is everything. Balancing your SEO strategy will give you a competitive edge in this digital age. Search engine optimization (SEO) isn’t a one-size-fits-all online marketing strategy. It involves a combination of techniques tailored to improve your chances of ranking high on SERPs and getting more organic traffic. Here, we’ll discuss what you must balance when performing search engine optimization. Keep reading to learn more!
What Do You Need To Balance When Doing SEO?
You need to balance your SEO strategy. Remember, search engine optimization involves diverse digital marketing strategies, not one. Pay equal attention to the various optimization strategies to improve your chances of succeeding online. Balance your keyword and relevance, on-page and off-page SEO, content quality and quantity, mobile-friendliness, website speed, and others.
What You Must Balance When Performing SEO
Keeping a proper balance in your SEO strategy is essential for success. It’s what you need to outperform and outrank your competitors. In life, balance is everything. Students who can balance their social and academic lives excel in school. A balanced SEO strategy means you have better control of your online marketing campaign. This is important for your SEO strategy to be successful. Let’s discuss the various aspects of your SEO strategy you need to balance.
1: Keyword Usage And Relevance:
Keywords are essential in SEO. Search engines operate based on keywords. Additionally, potential customers will find you on search engines based on your targeted keyword. Proper keyword research will help you find the ideal search terms to use. You’ll find keywords with reasonable competition that match your brand. Here are the three things to consider when performing keyword research:
- Keyword difficulty (KD):
Keyword difficulty considers how hard it would be for you to rank in Google search engine’s top 10 results. Ranking high improves organic traffic and click-through rates. So, it’s every website owner’s wish to rank high in SERPs. KD score is a percentage from 1-100. The higher the KD score, the more competitive the ranking for the keyword would be. What is a good number for keyword difficulty?
Here is a quick breakdown:
Very Easy (0-14) = Here is the best KD range to rank a new domain. The keywords in this range are super easy to rank for. In other words, the competition is low. You can rank your fresh domain as quickly as possible.
Easy (15 -29) = Keywords in this KD range are still easy to rank for. You can rank a fresh domain on the Google search engine. Additionally, remember that keywords with this KD range have some competition. But as explained, you can still rank a fresh domain with ease. Just ensure your content is high-quality and focus on the keyword’s intent.
Possible (30 – 49) = Ranking a new domain on a keyword with a KD score of 30-49 is still possible. That is why this KD range is called “Possible.” But then, your content has to be top-notch. Produce high-quality, well-structured, and well-optimized content to increase your chances of ranking your new domain.
Difficult (50-69) = Competition for keywords in this KD range is high, making it challenging to rank a website.
To rank your website, ensure your content is top-notch, well-structured, and optimized. You should also have a healthy backlink profile.
Hard (70-84) = Note that on this KD score, ranking a website is challenging because of the high competition. You’ll need high-quality, well-structured, optimized content to outrank your competitors. Besides your content’s quality, your backlinks play a huge role. You’ll require high-quality backlinks to rank high.
Very Hard (85 – 100) = High competition defines the KD score range. You’ll need to be extra creative and work hard to rank a keyword with this KD score range. Besides producing high-quality, well-optimized, and structured content, including acquiring high-quality backlinks, you’ll need something extra to rank.
You’ll have to perform content promotion and on-page SEO to improve your chance of ranking for keywords with this KD score.
- Search volume:
Here is another essential factor to consider when doing SEO. Search volume includes the average number of times users enter a search query or keyword on a search engine monthly.
What’s a good search volume for a keyword? 100 – 1000 searches monthly is a good search volume, though it depends on several factors. These include industry, search intent, competition, and seasonality, to name a few. For instance, a large and well-established company may consider a keyword with 500 searches monthly as having a low search volume. In contrast, a small company may consider the same keyword as having a high search volume. Location also plays a role, as what is considered a keyword with high search volume in the UK may be regarded as low in the USA. So, diverse factors come into play when deciding on a good keyword search volume.
You can get organic traffic by targeting a keyword with a monthly search volume of 100-1000. It all depends on your content quality and SEO strategy.
- Keyword relevance:
Keyword relevance refers to the relationship between a keyword you’re targeting and the theme or topic of your website, services, or products. Using a keyword that isn’t relevant to the topic is misleading. Google can penalize you for this. Furthermore, your users will be left confused and rate your content poorly. Anyone who lands on such a web page from a search engine will leave almost immediately, reducing the website’s dwell time.
A Handy Tip: Keyword research is essential. However, you must consider the factors we have explained before adopting a keyword.
You can find the right keyword to target using a keyword research tool like Semrush, Ahrefs, Moz Keyword Explorer, Google Trends, and others. But then, endeavor to balance the search volume and KD. Choose a keyword with reasonable search volume and KD. Finally, the keyword should be relevant to the topic or theme of your website, service, or product.
2: Balance content quality and quantity:
The fact that content is king in any SEO strategy doesn’t mean you should populate your website with worthless and irrelevant content. It will be a complete waste of time. Google wants users to have a good experience on any website it chooses to rank high in SERPs. Uploading quality content is one factor that ensures you deliver a good user experience. What should be the balance in your content writing strategy? You should balance the quality and quantity of content on your website. There is no benefit in populating a website with a large volume of poor-quality content. You won’t rank such types of content.
Google doesn’t consider how much content you have on your website to rank you high on the SERP. If that were the case, many businesses would have been populating their websites with thousands of content within a month to rank high in SERP. The quantity or length of content doesn’t influence a website’s search ranking. Instead, Google considers the quality of the content. A high-dwell time signifies that the content is high-quality and valuable and that users enjoy it. The reverse is the case if the dwell time is low.
A Handy Tip: Don’t be in a rush to produce hundreds of content at once. Instead, focus on the quality of your content. Your content should be well-researched, informative, unique, and valuable to the readers. Google wants potential visitors to find the answers to their questions as quickly as possible but wants them to leave any website they visit well fulfilled.
3: Balance mobile-friendliness and load speed = UX:
Google is a big fan of websites that provide a good user experience. As a search engine, Google wants people visiting sites on its platform to leave happy and fulfilled, encouraging them to keep using the search engine. User experience is a de facto ranking factor. A well-designed, responsive, fast-loading site will likely leave users satisfied. They’ll be encouraged to spend more time on your website, improving dwell time.
Mobile friendliness is a major ranking factor. It takes into account how your website displays on various mobile devices. If your site displays all its content on all mobile devices the same way on a desktop, it’s mobile-friendly. If it doesn’t, it is not mobile-friendly. There are currently more mobile phone users than the world’s population. Most organic traffic now comes from mobile searches or mobile phone users. Website load speed is another crucial factor. It’s a Google ranking factor and can impact click-through rates.
Website load speed considers how long it takes for a web page to load. A fast website should load under three (3) seconds. Google even wants websites to load in under half a second. It wants users to have quick and easy access to information to solve their problems. Balancing seamless functionality and visual appeal across all devices will create a positive user experience. SEO performance will also improve.
4: Balancing on-site and off-site SEO:
Properly balancing your on-site (on-page) and off-site (off-page SEO) strategies is essential. Both search engine optimization strategies require proper attention and execution to improve your ranking, organic traffic, and credibility. On-page optimization involves the SEO strategies implemented on the website to improve ranking, traffic, and online credibility. It includes keyword placement in the content, header, meta description, and title tag. On the other hand, off-page search engine optimization involves strategies implemented outside the website to improve credibility and authority. It includes social signals and backlinks.
A Handy Tip: It’s important to avoid keyword overstuffing when optimizing your content. Place your content strategically in your content and use appropriate keyword density. Additionally, use a variation of the keyword. This way, you can avoid keyword overstuffing and give your content a higher chance of ranking for multiple keywords.
Off-page SEO tactics like link-building are essential for SEO. You can gain authority, create brand awareness, and build credibility with quality backlinks. Building a healthy backlink profile will also help improve your website’s ranking. Avoid spammy and irrelevant websites when building backlinks. Check the website’s quality and relevance to your website before obtaining a link from them. A balanced on-page and off-page SEO strategy will boost your chance of ranking high in SERP. You’ll get more organic traffic, create brand awareness, and achieve your online marketing goal.
A Handy Tip: Get backlinks from various platforms. Don’t concentrate on one alone. You can get backlinks from blogs, websites, forums, etc.
If you’re building backlinks, only acquire a few backlinks at a time. You will be sending the wrong signal to Google by doing so. Instead, create your link profile gradually. When you do, note that you’re showing Google that your website is gaining popularity gradually.
Conclusion
What do you need to balance when doing SEO? You need to balance a lot to ensure that your search engine optimization strategy yields results. For instance, you need to balance the keyword and relevance. Balance content quality, quantity, mobile friendliness, and load speed, including your on-page and off-page SEO strategy. Ensuring a proper balance of your SEO strategy will increase your chances of ranking high in SERPs, improve organic traffic, and create brand awareness and click-through rate, including online reputation. SEO is an online marketing strategy that can yield massive results for your business. It can help you acquire customers at almost no cost. So, balance out your SEO strategies to produce the best results.
