The question, “what is a stationery design?” is a crucial one that every business needs to revisit. Why? Many have forgotten how business communication started.
Businesses used to communicate via print back in the day. These include letterhead papers, memos, and business cards. But in the business world today, we conduct almost every business process digitally.
Print can help businesses create a good first impression and build a solid reputation. Handing a business card to potential clients at events is more professional than asking them to look up your social media page or website.
In this post, we’ll define stationery design and discuss other related details. Keep scrolling down for more.
What Is A Stationery Design?
Stationery design means creatively crafting the appearance and feel of your communication materials. These include materials used to communicate internally and externally.
Here are examples of business and personal stationery materials:
- Business cards
- Sticky notes
- Greeting cards
Stationery design can greatly impact a business’s reputation, even in today’s business environment, where almost every business process occurs online. Presenting well-designed stationery to customers or potential clients can help convince them that you’re consistent, credible, and professional.
Having consistent design on all your stationery items shows how well-organized you are. This helps potential customers to trust your brand and be more willing to splash the cash.
In today’s business environment, where trust is hard is an issue, little things brands do can make massive differences. Issuing professional business cards with verifiable details about your company will give potential customers the confidence that you’re genuine and professional.
A Handy Tip: If you want to know the negative impact of a poor stationery design, give one customer two letterheads. And ensure the two letterheads have different fonts and color palettes. Let’s not mention the texts in the letterheads because the customer may not even read them.
Even if the customer reads them, chances are the individual might not be interested or understand the message you are trying to pass across. Why? The letterhead is poor quality.
This kind of letterhead would cause uncertainty and impact the confidence of prospects. It will convince them they’re dealing with an unprofessional, unorganized, and unserious brand. No person would like to do business with such a brand.
So, your stationery design must be professional and detailed to stand out.
Here is another scenario. Imagine handing over your business card to a client who has received many business cards from other brands. How will the client pick interest in your brand? The answer is the quality of your business card.
The client will remember your business card’s unique design in this scenario. So, make your business cards stand out. The same goes for other stationery items.
Don’t let potential clients see your business as a scam or unprofessional because of poorly designed stationery.
What Graphic Design of Stationery Entails
Stationery designs aren’t too complicated or saturated. These items comprise vital information about the business, including branding assets. These include brand color, brand logo, and other decorative assets put together to transform the stationery.
A Handy Tip: Ensure your business details are the same across all the stationery items tied to your business. Double-check to ensure accuracy.
Stationery design can be simple, high-end, or elegant. In some cases, especially in creative industries, businesses can add more fun and decoration to their stationery items.
Why Business Stationery Is Important For Your Brand
Understanding the importance of stationery for your business will help you pay close attention to every material tied to your business. It will also help you understand why you should get stationery designs for your brand today. Read on!
1: Makes your brand look professional:
Having a consistent and high-quality stationery design can set your brand apart. It will make you and your company appear reliable, well-organized, and professional to potential clients.
A brand that acts professionally will leave a lasting impression on customers, employees, investors, stakeholders, and colleagues. When a company acts professionally, its employees will do the same wherever they find themselves because they know they represent a serious brand.
2: Branded stationery is highly visible:
Marketing isn’t only about the number of potential clients who view your paid adverts or scroll through your social media pages. The question is, will the clients you reached remember your brand among the thousands of others they encounter online?
This is where branded stationery materials come in. They help give your business the needed visibility and make it easier for prospects to remember your brand.
3: Branded stationery materials are not intrusive:
People don’t fancy intrusive marketing materials or strategies. It puts many people off and could make them uninterested in a product.
Branded stationery materials deliver messages and are a breeze to remember. Whether letterhead, business card, or others, stationery materials do what they are designed to do without being intrusive.
4: Branded stationery engages customers:
Having great stationery material increases your business’ chance of engaging clients. Stationery materials remind and connect people to your brand.
When you send your branded invoice or other stationery materials to clients, your logo on the branded material captures their attention. Sending branded invoices or letterheads to clients shows you value their patronage.
Business stationery materials are budget-friendly, making them a wise choice for small businesses and startups with small budgets. You can even find free templates online to use. However, hiring an expert to create a unique design for your brand won’t empty your wallet. And it’s the best decision to grow your business.
Important Stationery Materials Every Business Should Have
We have discussed the benefits of stationery materials to businesses and how they are essential to branding. Now, look at some of the must-have stationery items businesses should have.
The reason we called these items must-haves is because of their importance. Check them out.
1: Get quality business cards:
When you meet clients or investors at important events, asking them to visit your social media page or website is unprofessional. Many won’t remember to do so, while others may consider it unprofessional.
But, with a business card, the story is different. You can introduce your company and create a good first impression.
Business cards will work where you and your representatives can’t. You won’t remain with the client, but your business card might. Potential customers may keep your business cards with them for extended periods and recall your brand whenever they stumbled upon it.
2: Get branded envelopes for your business:
Branded envelopes allow businesses to remind customers and prospects that they still exist. These envelopes also serve two purposes. They protect the items stored inside them and serve as marketing materials, reminding prospects about your brand.
A Handy Tip: Remember to get branded envelopes of varied sizes, as they serve different purposes.
3: Get well-designed corporate envelopes
Sending correspondence via branded letterheads shows everyone in the company how professional you are. It convinces them that you’re a serious brand.
Just ensure the envelopes contain letterheads that stick with your branding. Consider all the design elements, too. Your design shouldn’t distract people from grabbing the content of your letterheads.
4. Get customized invoices:
Customized invoices are a unique way to brand your business. Sending these stationery materials to clients shows you’re serious and makes it a breeze for them to identify the invoice owner and send your payment.
Get creative with your invoice design. You can try adding your logo and other elements that don’t make it distracting but unique.
5: Get top-quality branded folders:
No matter how busy an office is, branded folders on a desk or shelf will always be visible. You can even incorporate images, graphics, and other design elements to make your folders more captivating and unique.
Folders play an important role in the office, as they help to hold important documents in place. So, get yourself branded folders. Show prospects that you carry your company in your heart.
What is a stationery design? It implies communication materials businesses use internally and externally. It means creatively crafting the appearance and feel of the communication materials to create a good first impression.
Business stationery materials are important for branding. And they are still important in this digital age. You can hand your business cards to potential investors and clients at events. They’ll see you as a professional and attach more respect to your brand.
Branded stationery materials such as letterheads will remind prospects of your brand and convey your messages.